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The Reluctant Somm, is your ultimate podcast for wine, restaurants, and industry stories. We aim to break down the walls and make quality wine and food more accessible. Christopher Truitt, this host is an experienced professional with over fifteen years in the wine and hospitality industry. From his days as a sommelier to his sales role in competitive markets like Houston and San Francisco, Christopher’s wealth of knowledge appeals to everyone - from the wine novice to the seasoned professional. Through his engaging storytelling and deep understanding of the industry, he presents a delightful mix of education and entertainment. Join us on The Reluctant Somm to explore what makes wine so damn good and the people behind it.
Episodes

Tuesday Feb 18, 2025
Armenian Wine Buzz: Inside a busy SF Wine Bar, Roaming Goat
Tuesday Feb 18, 2025
Tuesday Feb 18, 2025
This week, we spoke with Timothy Hinueber, the general manager of Roaming Goat in San Francisco, who’s redefining what it means to run a wine bar. Timothy shared his thoughts on building genuine trust with guests and creating an experience that keeps people coming back. We explored his deep appreciation for the wines of the Caucasus Mountains and the wildly deep history of the winemaking in those regions. If you’re interested in how hospitality and innovation can work together, this is a conversation you won’t want to miss.
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